Our Canadian beer baron story starts in 1993, when the Alberta Government was progressive enough to privatize the retail liquor industry in Alberta. Overnight the liquor industry was changed where small and private businesses were able to open retail liquor stores throughout the province. Also entrepreneurs and companies like us could introduce products into the province of Alberta as long as we took all the risks and met all the provincial regulations and paid all the taxes and mark-ups. This is in contrast to most other provinces, where to this day, government appointed tasting panels decide what products are available for sale in those provinces. Of course this poses an extremely large barrier for small companies entering the liquor industry to succeed. In other words, welcome to the great Alberta advantage!